For estate agents

A smarter source of
serious buyers

PlanMarbella brings you buyers who have already planned their purchase, understand the process and know their budget.

Get highly qualified buyers

...on the Costa del Sol

Free to join. AI built in. No tech to manage. No contracts.

What is PlanMarbella

An AI powered property purchase planner

Buying property in Spain is complicated. Taxes, NIE, residency, mortgages, notaries, legal checks. Most buyers arrive at an agent's door having done a weekend of Google research and not much else.

PlanMarbella walks buyers through the entire process before they contact you. By the time they reach an agent, they understand the costs, have thought about their ownership structure, know what an NIE is, and have a clear sense of their budget and timeline.

You get a buyer who is easier to work with, faster to close, and less likely to drop out because of a surprise they did not see coming.

1
Buyer finds planmarbella.com
Through our daily social, SEO blog posts, or your referral link.
2
They build their plan
15 milestones personalised to their situation. AI on every step.
They come to you ready
Structured, informed, connected to your agency.
PlanMarbella
PLAN
MARBELLA
L
YOUR PERSONALISED PLAN
Your Marbella Buying Roadmap
YOUR READINESS SCORE
42%
Your 15-step journey
Define purchase strategy
Confirm budget & costs
Obtain NIE number
The buyer experience

A personalised roadmap for every buyer

Buyers tell us their situation: primary home or investment, budget, whether they need a mortgage, their residency status, their timeline. The app builds a 15-milestone buying plan tailored to them.

Each milestone covers a different part of the process. NIE applications. Bank accounts. Ownership structure. Tax implications. Legal checks. Mortgage.

  • 15 milestones personalised to each buyer's situation
  • AI assistant available on every step, 24/7
  • Personalised alerts for their specific profile (NIE timing, FX risk, consulate route)
  • Readiness score that tracks their progress toward being purchase-ready
  • Shareable plan so partners or advisors can follow along
Where your buyers come from

Two routes. Both work for you.

Buyers find PlanMarbella through our content channels, or through a link you share. Either way, they arrive on your platform as a prepared, structured buyer.

Our marketing

We run daily content across TikTok, Instagram, Facebook, YouTube and LinkedIn, all about buying property in Marbella and the Costa del Sol.

PlanMarbella planmarbella.com
Buyers compound over time
Our organic traffic — keeps growing Paid ads — stop when you stop paying

We write SEO blog posts and guest on podcasts targeting every search a buyer makes before they contact an agent. We cover NIE, mortgages, taxes, residency, legal process.

  • Organic buyers find planmarbella.com through search and social
  • They complete a personalised 15-step buying plan
  • They become structured, prepared buyers ready to talk to an agent
  • Your profile is visible to every buyer on the platform

The buyers we send you compound over time. Every blog post, every video, every podcast appearance builds permanent search and social presence. Unlike Google Ads or paid leads, which stop the moment you stop paying, our traffic keeps growing.

Your referral link

planmarbella.com/@youragency
Sarah & Mark T.
€850k · Primary home
Yours · always
David L.
€1.2M · Investment
Yours · always
Every buyer through your link is yours. Always.

Share it with every prospect you speak to. Send it in WhatsApp, add it to your email signature, put it on your website. When a buyer creates their plan through your link, they are your buyer. Always.

  • Any buyer using your link sees your agency featured throughout their journey
  • Their plan is permanently linked to your agency, even if they return months later
  • You stay front of mind throughout their entire buying process
  • No cold lead. They arrive already knowing the process
Your referral link

Your buyers. Yours throughout.

When a buyer creates their plan through your referral link, your agency becomes their featured agent for the duration of their journey. Not just when they first arrive. Every step, every milestone, every time they log back in.

Buyers who start through your link are permanently associated with your agency. No expiry. Even if they take six months to be ready to view properties, you are still their agent when they get there.

  • Your link is unique to your agency. Simple to share, simple to track.
  • Buyers linked to you always see your profile first on their plan page.
  • Long-timeline buyers stay connected to you through the whole process, not just the moment they enquire.
Sarah & Mark T.
UK resident · 9 months
Step 7 of 15
David L.
EU resident · 3 months
Step 4 of 15
PlanMarbellaYour Agency
Featured agent on both journeys · every milestone
No expiry. Even six months later, you are still their agent when they're ready to view.
Your supplier network

Your lawyers. Your mortgage broker. Your FX contact. All in the platform.

You have built supplier relationships over years. We make them visible to every buyer you bring to the platform.

Link your preferred lawyers, currency specialists, mortgage brokers and tax advisors to your agency profile. When buyers reach the relevant milestone in their plan, they see your recommended suppliers. Every introduction routes through you.

  • Buyers needing a lawyer see yours. You make the introduction.
  • Buyers transferring funds see your FX contact. Your relationship, your commission.
  • Buyers needing a mortgage see your broker. Nothing changes in how you work together.
  • All existing supplier arrangements stay between you and them. We are not involved.
Lawyers FX specialist Mortgage broker Tax advisor
1 Buyer reaches Step 8: Legal due diligence
2 Platform recommends your preferred lawyer
3 Buyer requests introduction Via agent
You make the introduction. You keep the relationship.
Your lead magnet

Better than a PDF guide

Most agents offer a PDF guide when a buyer gets in touch. It helps. But it does not keep the conversation going.

Your referral link is different. Share it with every prospect you speak to and you are giving them something genuinely useful: a free AI buying plan, built around their situation, available whenever they need it.

  • Personalised to each buyer, not generic
  • Updated as they progress through the process
  • Available on any device, any time, for free
  • Keeps your agency front of mind for the full duration of their search
  • When we introduce a paid buyer tier, anyone who joined through your link gets lifetime free access
PDF guide
Generic. Forgotten.
vs
AI buying plan
Personalised. Updated. Free forever via your link.
AI in your business

Your buyers want AI. Your business needs it to keep up.

Buyers are increasingly using AI tools to research their purchase before speaking to an agent. PlanMarbella puts AI-powered guidance inside your buyer relationships, without you having to build anything.

The AI assistant in the platform understands Spanish property law, NIE requirements, ITP and AJD tax calculations, mortgage obligations, and residency implications. It answers buyer questions at any hour and points them back to you when they are ready.

  • AI assistant on every milestone, trained on the Marbella buying process.
  • Personalised alerts for each buyer's profile: NIE timing, FX risk, consulate routes.
  • No setup. No tech investment. You share a link. AI does the rest.
STEP 6 · NIE APPLICATION
Do I need an NIE before I can make an offer?
AI assistant
Yes — you'll need your NIE before the notary can proceed. Book early: Marbella consulate slots take 2–4 weeks and are often the bottleneck before signing.
Ready to book your NIE? Ask your agent ›
NIE timing
book 2–4 wks ahead
FX risk
rate watch on transfer
Consulate route
UK vs in-Spain
We film & edit — every day
NIE explained in 60s
YouTube · Today
8.4k172k
Costa del Sol area guide
Instagram · Today
11k96k
Buyer myth-busting
TikTok · Today
14k240k
Posted daily across 5 platforms — every video points back to planmarbella.com
Social media content

You know you need to post. We do the filming.

We produce daily content about buying property in Marbella: educational videos, buyer stories, myth-busting, process walkthroughs, area guides. Posted every day across TikTok, Instagram, Facebook, YouTube and LinkedIn.

Every video drives buyers to planmarbella.com. If your referral link is on your social profiles and website, every one of those buyers becomes yours.

  • Share our content on your own channels with no filming or editing required
  • Add your referral link to your bio, your website, your email signature
  • Clara is available as a podcast guest: "Buying in the Costa del Sol - a buyer's perspective" is a genuinely valuable episode for any property audience, and brings your buyers back to your link
  • Our content builds buyer trust in the process before they ever contact an agent
Get more from the platform

The more you share your link, the more buyers become yours

The platform does the work. These are the simple things that send more buyers through your link.

1

Link from your website

Add your referral link to your website. Every visitor who clicks it becomes your buyer on the platform. We can provide a badge or button to make it easy.

2

Share our content

Post our daily videos on your own social channels with your referral link in the caption. You get consistent content. Buyers who click become yours.

3

Send it to every prospect

When a buyer gets in touch, send them your link before the first call. They arrive better prepared. You arrive knowing what they need.

4

Podcast with Clara

Clara is available as a guest on your podcast or webinar: "Buying in the Costa del Sol from a buyer's perspective." A genuinely useful episode that drives your audience to your referral link.

Working with us

We are not currently accepting applications

We select agents directly. If we believe you are a good fit for our buyers, we will come to you.

The agents we work with are professional, responsive, and hold themselves to the same standard we set for buyers. If that is you, we will find you.